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  • Support Sports in Your City™

    Support Sports in Your City™

    Is Looking to Support ALL Sports

    Support Sports in Your City™ is being built around one simple belief: every sport matters to the families and communities that participate in it.

    We are beginning in Burlington, Ontario.

    But we are not beginning with one sport.

    We want to identify, connect with, and support the organizations helping people participate in all sports throughout the city.

    Burlington Plays More Than One Game

    Hockey has an enormous presence in Burlington.

    So does Soccer.

    Baseball and Softball bring thousands of people to fields.

    Basketball fills gyms.

    Swimming brings athletes to pools.

    Volleyball, Lacrosse, Ringette, Figure Skating, Gymnastics, Tennis, Pickleball, Football, Rugby, Cricket, Field Hockey, and many other sports contribute to the community.

    Adaptive sports matter too.

    Recreational and multi-sport programs create additional opportunities for children and adults to participate.

    Support Sports in Your City™ wants to represent them all.

    We Are Building a Burlington Sports Directory

    One of our first projects will be identifying the sports organizations, Leagues, Clubs and Associations operating throughout Burlington.

    The objective is not to rank them.

    We want to help people find them.

    Each qualifying sports organization can be presented in our Burlington Sports Directory with its:

    Logo.

    Organization name.

    Sport.

    Website.

    Direct link for more information.

    That creates a simple starting point for families wanting to discover sports opportunities in their city.

    Help Families Discover More Sports

    A child playing Hockey today might become interested in Lacrosse tomorrow.

    Soccer Players may want another summer or winter activity.

    Parents could be searching for something completely different for another child.

    Adults may want to return to a sport they played years ago or discover something new.

    Better information creates more opportunities to participate.

    Our goal is to make those opportunities easier to discover.

    Local Sports Organizations Are Part of the Community

    Sports organizations do much more than schedule games.

    They bring families together.

    Coaches volunteer their time.

    Officials work games.

    Facilities become gathering places.

    Local businesses serve the families participating.

    Tournaments and events bring additional visitors into the community.

    Each sport contributes differently, but together they create a much larger local sports economy.

    We Want to Find Every Sport in Burlington

    This is where we need the sports community’s help.

    If you operate, volunteer with, Coach for or participate in a Burlington sports organization, we want to know about it.

    Large organizations belong.

    Smaller Clubs matter.

    Emerging sports should be included.

    Adaptive programs deserve visibility.

    Adult sports are part of the community too.

    Our objective is not to decide which sports are important.

    Burlington already decided that by participating in them.

    One City. Many Sports.

    Support Sports in Your City™ begins with Burlington because we want to build the model properly in one community before expanding it.

    That means understanding the entire local sports landscape.

    Sports organizations.

    Facilities.

    Tournaments and events.

    Families.

    Local businesses.

    Community participants.

    Bringing those pieces together is what will eventually make the program useful.

    Is Your Sport Missing?

    Tell us.

    If your League, Club, Association or sports organization operates in Burlington and should be included, we want to hear from you.

    Our Burlington Sports Directory will keep growing as we identify organizations and confirm information.

    We can eventually repeat the same approach in other cities.

    Every Sport Deserves to Be Discoverable

    Children should be able to discover opportunities.

    Parents need somewhere to find them.

    Organizations deserve visibility.

    Communities benefit from participation.

    Local businesses benefit from active sports families.

    Support Sports in Your City™ is being built to help connect them.

    All Sports. One Community.™

    Burlington is our first city.

    Every sport is invited.

  • Burlington, Ontario Is the Launch City for Support Sports in Your City™

    Burlington, Ontario Is the Launch City for Support Sports in Your City™

    Support Sports in Your City™ will launch in Burlington, Ontario, as the first city for our new all-sports local business and family program.

    Burlington gives us an ideal place to begin.

    The city has active sports families.

    Local businesses already serve those families.

    Teams, leagues, tournaments, and events create regular movement throughout the community.

    That makes Burlington a practical place to build, test, and improve the model before expanding into additional cities.

    Why Burlington?

    Support Sports in Your City™ connects three groups that already depend on one another.

    Sports families.

    Local businesses.

    Community participants.

    Burlington already has all three.

    Families spend money supporting children in Hockey, Soccer, Baseball, Basketball, Volleyball, Lacrosse, Swimming, Gymnastics and many other sports.

    Local businesses benefit from that activity.

    Parents, Coaches, Players and other community members already know many of those businesses personally.

    The opportunity is to connect those relationships more effectively.

    Sport Brings Families. Families Bring Business.™

    That principle drives the program.

    Sports participation creates economic activity.

    Families eat out.

    Retailers gain customers.

    Training providers serve athletes.

    Automotive businesses help traveling families.

    Health and wellness businesses become important throughout the season.

    Entertainment and attractions provide something to do away from competition.

    The economic impact reaches well beyond the playing surface.

    Support Sports in Your City™ is designed to make more of those connections visible.

    Burlington Businesses Can Be Listed for Free

    Qualifying Burlington businesses that provide products or services useful to sports families can be included in our local business listings at no charge.

    The free listing is designed for discovery.

    It can include the business name, location, category, and a very short description of what it provides.

    Businesses wanting greater visibility can become Featured Advertisers.

    A Featured Advertiser receives a dedicated Full-Page Featured Advertisement designed to give sports families a stronger reason to choose that business.

    The difference is simple.

    A free listing helps families find you.

    A Featured Advertisement helps explain why they should choose you.

    Burlington Parents Can Help Build the Program

    Support Sports in Your City™ isn’t built around a traditional full-time sales force.

    Adults already connected to local sport can help introduce suitable Burlington businesses to the advertising program.

    When an introduction creates a qualifying advertising relationship, the participant can earn 50% of the initial advertising value, subject to the program terms.

    That creates a financial opportunity for parents and other adults who already understand the local sports community.

    A $1,000 qualifying advertising sale can create a $500 earning opportunity for the person who introduced the business.

    A Full-Circle Local Opportunity

    Burlington families already participate in sports.

    Their spending supports local businesses.

    Those businesses can advertise back to the sports community.

    Local participants can help create those advertising relationships.

    The result is a full-circle model designed to keep more opportunity connected to the people and businesses already supporting local sport.

    Built for All Sports

    Burlington is not being launched as a Hockey-only market.

    Support Sports in Your City™ is designed for the entire local sports community.

    Hockey families belong.

    Soccer families belong.

    Baseball and Softball families belong.

    Basketball, Volleyball, Lacrosse, Swimming, Gymnastics, and other sports belong too.

    Different sports create different schedules and needs.

    The local economy connects them.

    Burlington Will Help Us Build the Model

    The first city gives us an opportunity to learn.

    Which businesses are most useful to sports families?

    What information do parents want?

    Which advertising categories perform best?

    How easily can local participants introduce businesses?

    What helps Featured Advertisers create real value?

    Burlington will help us answer those questions.

    The program can then improve before expanding into additional communities.

    Local First. Then Grow.

    Support Sports in Your City™ is designed to scale city by city.

    Burlington is the beginning.

    The model can expand across Ontario, Canada, and eventually into additional North American markets.

    But growth comes after proving that the system works locally.

    That means building something useful first.

    Burlington, We Are Ready to Begin

    Local businesses can join the free business listings.

    Companies wanting greater visibility can explore Featured Advertising.

    Parents and other adults connected to sport can learn how the referral opportunity works.

    Sports families will gain a growing local resource built around the businesses and services they need.

    Sport Brings Families. Families Bring Business.™

    Burlington is where Support Sports in Your City™ begins.

    CITY OF BURLINGTON ONTARIO
  • Support Sports in Your City™ Launches in Burlington Ontario

    Support Sports in Your City™ Launches in Burlington Ontario

    Support Sports in Your City™ Launches in Ontario

    SPORTS BRING FAMILIES.
    FAMILIES BRING BUSINESS.™

    Every week, sports families travel through Ontario communities to practice, compete, attend tournaments and support their children.

    Along the way, they spend money.

    Restaurants. Hotels. Coffee shops. Grocery stores. Sporting goods. Training facilities. Entertainment. Retail. Attractions. Professional services.

    That spending creates meaningful economic activity for local communities.

    Support Sports in Your City™ is designed to connect sports families with the local businesses that want to serve them.

    Why We Are Starting in Ontario

    Ontario is our first test province because our founders are local to Ontario.

    Our roots here give us firsthand familiarity with the communities, sports culture and travel patterns that shape family activity across the province.

    Just as importantly, we understand how much money sports families already spend in the places where they practice, play and compete.

    That makes Ontario the right place to build, test and improve the Support Sports in Your City™ model.

    Built for Many Sports

    Hockey gives us a natural starting point because of our existing experience, audience and relationships.

    However, Support Sports in Your City™ is being built for many sports.

    Hockey. Soccer. Baseball. Basketball. Lacrosse. Volleyball. Ringette. Figure skating. Tennis. Golf. And more.

    The principle remains simple:

    SPORTS BRING PEOPLE INTO COMMUNITIES.

    Those people support local businesses.

    Support Sports in Your City™ helps strengthen that connection.

    Local People Make the Connection

    This is not simply another online business directory.

    Parents, Players, students and other local participants already understand their sports communities.

    They know the facilities.

    Families also know where to eat, shop, stay, train and spend time before or after games.

    That local knowledge has value.

    Support Sports in Your City™ gives local participants an opportunity to connect businesses with sports families.

    When those efforts help create advertising revenue, participants can have an opportunity to share in the revenue they help generate.

    NO WORK. NO AUTOMATIC PERCENTAGE.™

    For Ontario Businesses

    Sports families are already spending money in your community.

    Support Sports in Your City™ gives local businesses another way to become visible to those families.

    Restaurants, retailers, attractions, training facilities, hotels, service providers and other businesses can connect with a highly relevant sports-family audience.

    The goal is straightforward:

    Help local businesses reach the families already participating, traveling and spending in their communities.

    For Ontario Sports Families

    Sports families already know their communities.

    They know the arenas, fields, gyms and facilities.

    Many also know where Teams eat, where parents stop for coffee, where visiting families stay and which businesses consistently serve sports families well.

    That experience can help create stronger local connections.

    We Will Expand Where We Know the Community

    Ontario is first.

    As Support Sports in Your City™ grows, we plan to expand initially into communities where our founders have lived and have firsthand experience.

    Future markets may include:

    Calgary
    Seattle
    Las Vegas
    Florida

    We are not trying to build a national platform from a map.

    Instead, the program will grow community by community, beginning with places we actually know.

    Ontario Is the Test

    Support Sports in Your City™ will begin by testing the model in Ontario.

    The first objective is to learn what works.

    Results will help us improve the program before expanding into more sports and more communities.

    That disciplined approach matters.

    SPORTS CREATE BUSINESS.
    LOCAL BUSINESS SUPPORTS SPORTS.™

    Support Sports in Your City™

    LOCAL PEOPLE. LOCAL SPORTS. LOCAL BUSINESS.™

  • Support Sports in Your City™ Is Coming

    Support Sports in Your City™ Is Coming

    Support Sports in Your City™ Is Coming

    Support Sports in Your City™ is a new all-sports program designed to connect sports families, local businesses, and communities while creating new economic opportunities around local and Tournament sports.

    Sport already creates the connection.

    Families participate.

    Tournaments bring visitors into communities.

    Local businesses serve those families.

    Parents spend significant amounts helping their children play.

    We believe there is a better way to connect all of that activity.

    Sport Brings Families. Families Bring Business.™

    That is the idea behind Support Sports in Your City™.

    Every week, families travel to practices, games, competitions, and Tournaments.

    Some participate close to home.

    Others drive or fly into another city for an entire weekend.

    Wherever they go, sports families become part of the local economy.

    Meals are purchased.

    Hotels accommodate traveling teams.

    Retailers gain customers.

    Family attractions fill time between games.

    Local services become important when people are away from home.

    Sport creates economic activity far beyond the playing surface.

    Support Sports in Your City™ helps connect those families with the businesses ready to serve them.

    Built for All Sports

    This is not a Hockey-only program.

    Hockey inspired the concept because we understand the enormous family economy around the sport.

    The opportunity is much larger.

    Soccer creates Tournament travel.

    Baseball and Softball bring Teams into communities.

    Basketball fills gyms with Players and families.

    Volleyball generates major event weekends.

    Lacrosse, Swimming, Gymnastics, Football and many other sports create similar activity.

    Different sports.

    Different families.

    One local economy.

    Local Businesses Can Be Listed for Free

    A useful city resource needs more than a handful of advertisers.

    That is why qualifying businesses that provide value to sports families can be included in our Businesses in the City listings for free.

    The basic listing helps families discover what is available in the community.

    It identifies the business.

    Shows where it is located.

    Explains very briefly what it provides.

    There is no charge for that standard public listing.

    Featured Advertisers Get More

    Businesses that want greater visibility can become Featured Advertisers.

    Instead of appearing only in the public business listing, a Featured Advertiser receives a dedicated Full-Page Featured Advertisement.

    That page gives the business room to explain what it offers.

    Images can showcase the company.

    Contact information provides a direct path to the business.

    Website links make it easier for families to learn more.

    Promotional information can give visitors another reason to choose that company.

    The distinction is simple.

    A free listing helps families find your business.

    A Featured Advertisement gives them a reason to choose it.

    Businesses can learn more in our For Local Businesses section.

    Sports Families Get a Better Local Resource

    Tournament families regularly arrive in communities they do not know well.

    They know where the next game is.

    Everything else can become a search.

    Where should the Team eat?

    What can siblings do between games?

    Which stores are nearby?

    Where can the family find early-morning coffee?

    What attraction might turn a free afternoon into part of the vacation?

    Support Sports in Your City™ is being built to make those decisions easier.

    Our For Sports Families resources will help families discover useful businesses, services and experiences around the places they visit.

    Parents Can Become Part of the Economic Opportunity

    One of the biggest conversations in minor sports is the cost of keeping children participating.

    Families already know the financial pressure.

    Support Sports in Your City™ introduces another possibility.

    Adults involved in local sports can help introduce suitable businesses to the advertising program.

    When an introduction results in a qualifying advertising relationship, the person who created that opportunity can earn 50% of the initial advertising value, subject to the program terms.

    A $1,000 advertising sale can therefore create a $500 earning opportunity for the person who introduced the business.

    That income belongs to the participant.

    Many parents may choose to use it toward their own family’s sports expenses.

    Others can use it however they choose.

    We Are Not Building a Traditional Sales Force

    Support Sports in Your City™ is designed around the people already connected to local sport.

    Parents know their communities.

    Coaches understand local relationships.

    Adults participating in sport know businesses.

    Families regularly interact with restaurants, retailers, service companies and other local organizations.

    Those relationships can create opportunity.

    Instead of building a large full-time sales force, the program allows local participants to help create business and share financially in the value they generate.

    A Full-Circle Opportunity

    The concept brings several pieces together.

    SPORT

    Creates the community.

    FAMILIES

    Create economic activity.

    LOCAL BUSINESSES

    Serve those families.

    PARTICIPANTS

    Help businesses connect with the sports market.

    ADVERTISING

    Creates an opportunity for businesses to grow while allowing local participants to earn.

    That is the full circle behind Support Sports in Your City™.

    This Is Advertising, Not Fundraising

    Local businesses are not simply being asked for donations.

    Featured Advertisers are purchasing advertising designed to reach sports families.

    That difference is important.

    The business receives promotional value.

    Families discover useful companies.

    Participants can create income through the relationships they help develop.

    Each side receives something of value.

    Communities Benefit Too

    Sports already generate significant movement throughout cities and towns.

    Support Sports in Your City™ is designed to help more of that activity reach the businesses operating within those communities.

    A Tournament may bring the family into town.

    Our job is to help connect that family with more of the city while they are there.

    We Are Just Getting Started

    Support Sports in Your City™ will grow city by city.

    Sports will be added.

    Tournament and event information will expand.

    Local businesses will join the free listings.

    Featured Advertisers will receive dedicated promotional opportunities.

    Families will gain useful city resources.

    Parents and other local participants will have opportunities to help build the program and earn from the business they generate.

    Why Support Sports in Your City™?

    Because the pieces already exist.

    Sport already brings people together.

    Families already spend money.

    Businesses already want customers.

    Communities already benefit from sports activity.

    What’s missing is a program designed to connect those pieces more directly.

    That is what we are building.

    Sport Brings Families. Families Bring Business.™

    Support Sports in Your City™ connects them.