TOURNAMENT FAMILY EDITION · THE SSIYC COMMUNITY NEWSPAPER
For Local Businesses
Reach the Sports Families in Your Community
Support Sports in Your City™ creates a new way for local businesses to connect with families participating in sports in their community.
Sport brings people together.
Games, practices, tournaments, and events create regular movement through local communities. Along the way, families eat, shop, travel, train, celebrate, and use countless local services.
Those families are customers.
SPORT BRINGS FAMILIES. FAMILIES BRING BUSINESS.™
Support Sports in Your City™ helps make that connection.
Advertise to a Valuable Local Audience
This is not simply a request for businesses to donate money to local sports.
It is an advertising opportunity.
Businesses can promote their products and services while showing support for the sports community.
That creates value on both sides.
Families discover companies that want to serve them.
Advertisers gain another way to introduce themselves to potential customers.
Communities benefit when more spending stays local.
Sports Families Buy More Than Sports Products
You do not need to operate a sports business to participate.
Sports families are consumers first.
Restaurants can provide meals.
Retailers can attract shoppers.
Automotive businesses can serve traveling families.
Health and fitness companies can build new relationships.
Professional services can reach parents.
Entertainment businesses can give families more to do.
Home-service companies can introduce themselves to local households.
The opportunity extends across virtually every business category that serves families.
Your Advertising Can Do More
A participating business receives advertising designed to create awareness and customer opportunities.
The model goes further.
Parents, Players, students, and other local participants can help introduce suitable businesses to Support Sports in Your City™.
When their work generates an advertising relationship, they can share in the advertising revenue they help create under the program terms.
That produces a different economic relationship.
YOUR BUSINESS ADVERTISED.
LOCAL PARTICIPANTS HELP BUILD THE PROGRAM.
SPORTS FAMILIES DISCOVER YOUR BUSINESS.
Advertising dollars can therefore do more than purchase exposure.
They can also create earning opportunities within the sports community.
Local Relationships Matter
Many strong business relationships begin with an introduction.
A parent may already eat at your restaurant.
Perhaps a Player’s family shops at your store.
A student may know your company through school, work, or the community.
Support Sports in Your City™ gives those existing relationships another purpose.
Local participants can introduce businesses they believe would benefit from reaching sports families.
The program then provides the advertising structure behind that connection.
Your Business Chooses How to Participate
Support Sports in Your City™ is designed to work across different types and sizes of local businesses.
The objective is not to force every advertiser into the same promotion.
Participation should reflect the business.
A restaurant may want to attract families for meals.
Retailers may prefer to promote a special offer.
A service company might simply want greater awareness among local households.
Another business may want to become more closely associated with supporting sport in its community.
The advertising should make sense for the advertiser and provide something useful to the audience.
This Is About Business Growth
Supporting local sport can benefit the community.
It can also be good business.
Those ideas do not have to compete.
A successful program should help local businesses find customers while creating additional economic opportunities around sport.
That is why Support Sports in Your City™ is built around advertising rather than simply asking businesses for financial support.
ADVERTISE LOCALLY.
CONNECT WITH SPORTS FAMILIES.
HELP YOUR COMMUNITY GROW.
Starting With Hockey
The initial Support Sports in Your City™ program begins with Hockey.
That gives us an established family community and a strong local economy to develop and test the model.
The opportunity does not end there.
As the program develops, Support Sports in Your City™ is designed to expand across other sports.
Participating businesses can potentially become part of something larger than one Team, one league, or one season.
Become a Local Advertising Partner
If your business wants to reach sports families and strengthen its connection with the local community, Support Sports in Your City™ wants to hear from you.
Tell us about your business.
Share where you operate.
Explain what you would like sports families to know about you.
We will determine whether there is a suitable advertising opportunity within the program.
