Support Sports in Your City™ will launch in Burlington, Ontario, as the first city for our new all-sports local business and family program.
Burlington gives us an ideal place to begin.
The city has active sports families.
Local businesses already serve those families.
Teams, leagues, tournaments, and events create regular movement throughout the community.
That makes Burlington a practical place to build, test, and improve the model before expanding into additional cities.
Why Burlington?
Support Sports in Your City™ connects three groups that already depend on one another.
Sports families.
Local businesses.
Community participants.
Burlington already has all three.
Families spend money supporting children in Hockey, Soccer, Baseball, Basketball, Volleyball, Lacrosse, Swimming, Gymnastics and many other sports.
Local businesses benefit from that activity.
Parents, Coaches, Players and other community members already know many of those businesses personally.
The opportunity is to connect those relationships more effectively.
Sport Brings Families. Families Bring Business.™
That principle drives the program.
Sports participation creates economic activity.
Families eat out.
Retailers gain customers.
Training providers serve athletes.
Automotive businesses help traveling families.
Health and wellness businesses become important throughout the season.
Entertainment and attractions provide something to do away from competition.
The economic impact reaches well beyond the playing surface.
Support Sports in Your City™ is designed to make more of those connections visible.
Burlington Businesses Can Be Listed for Free
Qualifying Burlington businesses that provide products or services useful to sports families can be included in our local business listings at no charge.
The free listing is designed for discovery.
It can include the business name, location, category, and a very short description of what it provides.
Businesses wanting greater visibility can become Featured Advertisers.
A Featured Advertiser receives a dedicated Full-Page Featured Advertisement designed to give sports families a stronger reason to choose that business.
The difference is simple.
A free listing helps families find you.
A Featured Advertisement helps explain why they should choose you.
Burlington Parents Can Help Build the Program
Support Sports in Your City™ isn’t built around a traditional full-time sales force.
Adults already connected to local sport can help introduce suitable Burlington businesses to the advertising program.
When an introduction creates a qualifying advertising relationship, the participant can earn 50% of the initial advertising value, subject to the program terms.
That creates a financial opportunity for parents and other adults who already understand the local sports community.
A $1,000 qualifying advertising sale can create a $500 earning opportunity for the person who introduced the business.
A Full-Circle Local Opportunity
Burlington families already participate in sports.
Their spending supports local businesses.
Those businesses can advertise back to the sports community.
Local participants can help create those advertising relationships.
The result is a full-circle model designed to keep more opportunity connected to the people and businesses already supporting local sport.
Built for All Sports
Burlington is not being launched as a Hockey-only market.
Support Sports in Your City™ is designed for the entire local sports community.
Hockey families belong.
Soccer families belong.
Baseball and Softball families belong.
Basketball, Volleyball, Lacrosse, Swimming, Gymnastics, and other sports belong too.
Different sports create different schedules and needs.
The local economy connects them.
Burlington Will Help Us Build the Model
The first city gives us an opportunity to learn.
Which businesses are most useful to sports families?
What information do parents want?
Which advertising categories perform best?
How easily can local participants introduce businesses?
What helps Featured Advertisers create real value?
Burlington will help us answer those questions.
The program can then improve before expanding into additional communities.
Local First. Then Grow.
Support Sports in Your City™ is designed to scale city by city.
Burlington is the beginning.
The model can expand across Ontario, Canada, and eventually into additional North American markets.
But growth comes after proving that the system works locally.
That means building something useful first.
Burlington, We Are Ready to Begin
Local businesses can join the free business listings.
Companies wanting greater visibility can explore Featured Advertising.
Parents and other adults connected to sport can learn how the referral opportunity works.
Sports families will gain a growing local resource built around the businesses and services they need.
Sport Brings Families. Families Bring Business.™
Burlington is where Support Sports in Your City™ begins.
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